Marketing Your Medical Practice

In today’s increasing competition for patients, a medical practice needs to do more than open the doors and hope patients will come. Most mid-size towns and larger have any number of general and specialize care facilities. In marketing your medical practice, you need to reach out to your potential patients, be accessible and become visible to the community. Begin with a plan of marketing ideas for your medical practice. Include the focus for your practice, the type of patients you wish to serve and where these potential patients look for information. Profile your practice and your patients to narrow down what type of practice you plan to have. Some people still get most of their information from the print media or from television. Others receive their information from social networking. Use the Media Positive stories assist in marketing physician practices. Marketing ideas for medical practices include regular press releases about your practice. Shares stories about opening, hiring new physicians, using new or updated technologies and human interest stories about staff members. Send in media features about charity donations, giving free physicals, doing medical work oversees or in areas in the US that have been devastated by weather or accidents. Giving the media reasons for doing stories helps in marketing your medical practice. Be accessible. Use email and social networking as an aid in marketing physician practices. Highlight your practice on social media sites such as Facebook, Twitter, and LinkedIn. Make sure patients can contact someone from your office at any time, and keeping in touch with email adds a personal touch.

March 6, 2012 | Categories: Medical Marketing, Practice Representation, Social Media | Tags: marketing ideas for you medical practice, Marketing physician practices, marketing your medical practice, medical marketing | 2 Comments