Going Beyond Medical Marketing

Posts tagged “Marketing for medical practices

Physician Representation

Many doctors are aware of the importance that medical marketing can bring to their practice. However, some are unaware of the extent and reach of marketing for medical practices. The medical field is a constantly changing environment that a physician must align themselves in to remain competitive in the market.

A closer look of the evolving healthcare market shows the increasing importance of establishing and maintaining representation for your medical practice. One aspect to look further into is the evolution from traditional in-house referrals to utilizing a physician referral marketing strategy by a medical practice consulting firm. The traditional method of referral attainment through face to face interaction between doctors at events has largely shifted online, diminishing the networking and other social events that normally generate relationships, and in return, referrals.  The new method of medical referral marketing includes using a marketing professional to pass your marketing message along in the community by informing patients and physicians about the presence of your medical practice in the community in a favorable manner to attract new patient referrals.

If you feel that your medical practice is in need of proven market professionals to deliver this message to the medical community on your behalf, give MD Practice Consulting a call today at (877) 972-6372 to learn more about obtaining representation for your medical practice.