Going Beyond Medical Marketing

Medical Practice Consulting


As a medical doctor, you have a passion to help your patients. However, you also need your business to be profitable. If the profits from your medical practice have been decreasing, or if you just want suggestions for improvement, you can contact a medical practice consultant. There are many types of services available from a medical practice consultant. The consultant can work with you remotely via e-mail and phone calls. However, the consultant will be most effective if she visits your office and evaluates your routines and practices in-person. Make sure that you choose a consultant from a recognized firm, who has a reputation for excellence. One thing that many consultants note is that doctors do not put enough money and effort into medical practice advertising, often looking at it as a cost instead of an investment. In today’s down economy, you might have to be creative with your advertising methods. It has been proven that word of mouth is one of the most effective forms of advertising, so you need to encourage your current patients to refer others. You can also explore other methods of medical practice advertising. Consider purchasing ads in the local newspaper or in magazines. Make sure that the ads are colorful, professional and attention-grabbing. Some physicians have found great success by hosting open house events. During an open house, your office will be open to the public, and they have a chance to meet you and your staff in a relaxed setting.

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